Aimpex

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Design Process

Aimpex

Players can't seem to get better aim after watching multiple guides. I created a product to help people improve accuracy based on the research I performed.

Client

Aimpex

Team & Role

Solo Product Designer

Timeline

Mar 2024 - Current

A Coaching Program to Improve Accuracy

As an FPS game streamer; community members ask how to improve accuracy. They follow guides don't understand why their improvement is slow.

To give back for their support, I designed, tested, and shipped a product to help my community improve quicker and more efficiently.

As an FPS game streamer; community members ask how to improve accuracy. They follow guides don't understand why their improvement is slow.

To give back for their support, I designed, tested, and shipped a product to help my community improve quicker and more efficiently.

▼ ABOUT THE PRODUCT ▼

— Aim For the Top —

Aimpex

A personalized coaching service to detect deficiencies and improve your accuracy in shooter games.

Aimpex is a personalized coaching program where you learn to improve your aim whether you're a beginner or an experienced FPS player.

Learn proper ergonomics and gear.

Personalized program for YOUR needs.

Live coaching to identify and fix weaknesses.

24/7 chat support by Discord.

Live coaching to improve your skills based on your game or goals

Personalize the Program for YOU

— Now let's find out why and how this product was born —

CONTEXT

It started from my Discord community…

My Discord community tends to ask why it's so hard to improve after watching countless guides.
I saw this as an chance to develop my product design skills and give back to my community.

Disclaimer

Although this product is REAL, it is not public — it's limited to my friends and Discord community.

For recruiters or hiring managers, please Contact Me for a one week sample to demonstrate product effectiveness.

Project Context

CONTEXT 01

Users asked me to create a coaching program

When I celebrated Twitch Partner, I asked my community how I can give back. As I'm known for my high accuracy, they wanted me to help them by coaching.

CONTEXT 02

Formed from experiences

This is based on my experiences as a high level FPS game player. This resulted in less product explorations and reiterations.

USER RESEARCH

Why is it so difficult to improve accuracy when users consuming guides?

To understand the problem, I interviewed six people within my community to understand the problem.

Introduction to Aim Training

Before diving into this case study, it's important to understand that users: consume guides, aim train, THEN play games. Aim training involves using a scenario to practice technique that transfers to games.

Aim training and it's benefits.

What is the primary issue with guides?

The key issue is — guides are often too broad of a topic. Interviewees fail to find information that's relevant to their problem, especially with the high amount of resources available.

Users find it hard to self diagnosis and improve when guides are too broad.

Guides fail to explain outside factors

From previous experience, my accuracy improved greatly after resolving outside factors. However, the guides I viewed failed to acknowledge these underlying issues. Knowing this, I investigated if my interviewees considered outside factors. 90% of interviewees did not.

Outside factors and specific problems they cause in section below.

What are outside factors?

Factors not relating to aim technique (ex: too much tension in wrist) but, contribute to the problem.

How this data shaped the product

A consultation phase was added to the program to minimize issues before training starts.

Poor Mouse Choice

Heavyweight (75+ grams) and/or bad mouse shape causes difficulty in aiming.

Improper Ergonomics

Poor posture contributes to bad technique, inaccuracy, and health problems.

Unoptimized Sensitivity

Users often have very high sensitivity such as 12cm/360. 12 centimeters to turn results in over shooting targets.

It all comes down to two key problems

The overabundance of information makes it hard for users to learn from. Furthermore, guides fail
to properly explain outside factors a user should look for before aim training.

TWO PRIMARY PROBLEMS

It's hard to find information pertaining to a user from online guides.

It's hard to find information pertaining to a user from online guides.

Outside factors are not covered by guides, leading to poor results from training.

Outside factors are not covered by guides, leading to poor results from training.

PRODUCT IDEATION

Created by users & guided by research

Although I found the problem, the end-goal is to develop a product to improve a user's aim. I set out to ask my community to understand what users want and need.

A product formed by users

Using Discord's—poll feature, 73% of my community wanted a Coaching Program.

Defining product goals

I designed the product to resolve the two core problems I discovered. First, identify and resolve outside factors to ensure training is efficient and effective. Second, provide a customizable program that is relevant to a users' game or goals.

PRODUCT GOALS

Resolve underlying problems to improve aim training efficiency.

Identify gear and settings that best fit a specific user.

Customize training routines based on a users' game and goals.

Live coaching sessions to identify and resolve problems in an in-depth format.

Mapping the experience

I divided the experience into three steps. Phase 2 and 3 repeat for a month before conclusion of the program.
In the next section, I'll provide an example walkthrough of the product.

I divided the experience into three steps. Phase 2 and 3 repeat for a month before conclusion of the program. In the next section, I'll provide an example walkthrough of the product.

ABOUT THE PRODUCT

The aim training journey

Welcome to Aimpex, a coaching program that's tailored to you.

Consultation Phase

The program begins to identify and resolve outside factors. Then, mentees share the goals so the mentor can create a custom playlist tailored to mentees.

Before

Mentees use mice with heavy weight and poor shape based on their grip for FPS games.

After

A lightweight mouse optimized for a user's grip brings better comfort and accuracy.

Live Coaching Phase

Mentees play the custom playlist on an Aim Trainer to diagnose weaknesses; then are advised on the best solution.

Finally, homework playlists are given to improve based on their performance.

This phase happens once a week.

Mentees play the custom playlist on an Aim Trainer to diagnose weaknesses; then are advised on the best solution.

Finally, homework playlists are given to improve based on their performance.

This phase happens once a week.

How I helped users improve…

In this example, the mentee was not aware poor tracking was a result of too much tension. Upon explaining the problem, the mentee improved afterwards.

Practice Phase

Mentees spend time on the homework to improve their weaknesses for the next live session. Both parties communicate on Discord regarding questions, advice, concerns, and routine modifications.

Example of improvement through the program

Before

Constant overshoot and require multiple readjustments of crosshair to hit targets.

After

Mentees more likely to draw straight lines resulting in a MUCH lower time to kill.

USER TESTING

Opinions were great!

I worked with five people wanting to improve their aim over the course of a month to gauge the effectiveness of the product.

Post Program Results

Mentees reported an increase in key metrics. Wrist and shoulder pains diminished; while in-game performance improved much higher.

100%

Reported a massive increase in physical comfort

60%

Raised in-game rank by 2 tiers
(Silver to Diamond on Valorant)

100%

Reported much higher accuracy in games

Determining areas of improvement

Throughout the process, we tested the efficacy of playlists and workings of the program to find what worked well and areas of improvement.

What worked well…

Proctored Sessions

Having a second person during training prevented boredom during training sessions.

Peripheral Consultations

Users liked the the consultation on poor peripherals, ergonomics, and settings for their health.

What didn't work so well…

Routines Based on Difficulty

Testing "Beginner" and "Advanced" playlists we found it, slowed down improvement. A mix of easy and hard scenarios provided the best improvement rate.

REFLECTIONS

Project Reflections

Thank you for reading! Developing my own product was a wild and crazy experience.

Constant communicate is key

Having an open communication channel between business (me) and customers (mentees) allowed

Trying different methods to see what's best

I'm fortunate mentees let me try different methods to improve the product's workings. In the end, weekly live coaching sessions became the final product.

VIEW THE NEXT PROJECT

Kickstarter

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