Case Study
Introduction
Background
This project is part of Bitesize's Kickstarter Redesign Contest. I entered the contest to see how my UX Design skills stack against the competition.
It also provided an excellent opportunity to receive feedback from three Senior UX Designers to develop my skills.
Project Information
Client
Kickstarter
Team & Role
Solo UX Designer
Timeline
March 24' (2 Weeks)
Deliverables
Prototype
Results - Demonstration
Problem
The Problem
Kickstarter is seeing a huge drop-off on the first step of the project creation screen. People want to create a project, and then abandon it once they are asked these questions.
Project Constraints
The case study is based on an old Kickstarter user flow and screen.
All fields are part of the project parameters only and does not include current ones such as: video upload or budget goal.
User feedback was provided to me for this project and I was encouraged form my own assumptions to develop the solution based on the provided information.
Problem
I chose to break down screen shot of the project to identify possible problems that users might face.
Ideation
I chose to break down screen shot of the project to identify possible problems that users might face.
User Feedback
Examining Frustrations
I first took an in-depth look at the user feedback provided to me to form assumptions.
Why do users experience frustrations?
Creators don’t know what their project is going to look like when users see it on the front end.
Creators know that a first impression is important, but need some guidance on good titles, descriptions, and images.
Creators aren’t sure if they’ll be able to edit this later, or before they launch it (they can)...this causes them to abandon until they have the perfect copy and images
User Feedback
Examining Frustrations
I first took an in-depth look at the user feedback provided to me to form assumptions.
Why do users experience frustrations?
Creators don’t know what their project is going to look like when users see it on the front end.
Creators know that a first impression is important, but need some guidance on good titles, descriptions, and images.
Creators aren’t sure if they’ll be able to edit this later, or before they launch it (they can)...this causes them to abandon until they have the perfect copy and images
Task Flow
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